SEO and paid search working from the same keyword and conversion data, instead of two agencies pulling in different directions.
Businesses running or considering both channels who want them coordinated instead of competing for the same budget conversation.
Target keyword: "digital marketing agency manchester" — 2,400 searches/month, difficulty 65/100.
If you need leads now, PPC. If you're building for 12+ months out, SEO. Most businesses that can afford both should run them together. PPC buys visibility while SEO compounds.
Both are available. Full account management, or a strategy/audit engagement if you have in-house or existing agency management you want a second opinion on.
Yes. Search term reports from PPC show exactly which keywords convert, which is far more reliable than guessing from search volume alone.
It varies hugely by keyword. Our own research shows a range from around £4 to over £24 per click across the Manchester SEO/marketing space alone. We'll pull real numbers for your specific market in the audit.
Often yes, at least partially. The whole point of running them together is that SEO should be reducing your reliance on paid clicks over time, not adding a permanent second cost.
We'll quote a fixed fee or a straightforward retainer during the audit conversation, whichever suits the size of the account. No incentive to inflate your spend for our own benefit.
We'll show our reasoning with data, not just an opinion, and if the disagreement is a judgement call rather than a factual one, that's your decision to make, not ours.
It's usually the biggest for search-intent traffic, but Meta and Bing Ads can be worthwhile depending on your audience. We'll only recommend a platform where there's genuine demand to capture.
Yes. A search term report showing which exact phrases convert into leads or sales is some of the most reliable content-planning data available, more reliable than volume-only keyword research alone.
Everything below is multiplication on real rates from our own keyword export for this market. No industry averages, no projections, and no claim about how much traffic you would win, because that depends on your site.
Cost per click × 1,000. The same thousand visits arriving organically cost nothing per click, which is the whole of the difference. Source: Semrush keyword data, Manchester SEO/marketing cluster, Aug 2026.
The four figures above are published third-party research and are cited so you can check them. Everything else on this page is our own data.
Everything on this page is teachable. A full day in a class of three or four is £499, or £999 with the work implemented on your own site while you watch. If you can give it an hour or two a day afterwards, that is usually the cheaper route.
Ask me anything about SEO, or about the tools, the training or what we do.
If your problem is one you can fix yourself with the free tools, I will say so.
Where I am not certain, I will say so rather than guess, and Imran will follow it up.
Answers are generated and can be wrong. For anything that matters, call 0161 315 1152.