Learn to run your own SEO in a single day, in a class of three or four, taught by Imran Hashmi. Both halves of the job: ranking in Google, and getting cited by ChatGPT and the other answer engines. Almost no UK course covers the second.
6 of the 7 sessions are hands on — you on a laptop running the checks yourself, not watching slides. Same curriculum and the same 7 contact hours either way; the only difference is whose website we work on.
The whole curriculum, worked through on real websites chosen to show each problem plainly. Far more doing than listening: you run the checks yourself as we go, on a laptop, with me watching. You leave ready to do it on your own site.
The same full day, taught the same way at our Manchester office, except we work on your website instead of an example. You learn it, we implement it together as we go, and you finish with the knowledge, a maintenance handover and a site that has measurably changed. £999 per person, and never more than four in the room.
No VAT to add. We are not VAT registered, so the price you see is the price you pay.
A class of three or four, everyone on a laptop, working on real sites as we go.
Only the first is explanation. Everything after it, you do yourself while I watch and correct.
Usually three. Small enough that I can see what each person is actually typing, which a room of twelve is not.
Nine to five with an hour for lunch and two short breaks. Lunch and refreshments are provided.
Being wrong about this wastes your day as well as mine, so it is worth being blunt.
Most UK providers sell these as two separate courses. Buying both usually means two days, two fees and a beginners' prerequisite in between.
Crawling and indexation, keyword research that starts from what people actually type, on-page work, local search and the Google Business Profile, and reading Search Console so the reporting means something to you.
Whether GPTBot, ClaudeBot and PerplexityBot can even reach your server, which is more often blocked than people realise; llms.txt; structured data an answer engine can quote; and the entity signals that decide whether you get named at all.
The teaching is identical. Pick whichever is less hassle.
Our own office in Manchester, with free parking on site. We do not run courses at client premises — the day is taught here, on our equipment, whichever website we are working on.
Lunch, teas, coffees and refreshments are provided. You do not need to go and find anything.
Weekend dates and booking →Live over Zoom, anywhere in the world. It works because the day is screen-based anyway. Sessions are scheduled around your time zone, not ours.
Anywhere in the world, worked around your time zone.
Online dates and booking →Two decades in search, most of it running my own business, starting early enough that the job barely had a name and Google still rewarded things that would get a site removed today. I have watched every technique that ever worked stop working, which is the part nobody can shortcut and the part that decides what I recommend to you.
I started in television in London, working on search and digital for The Underwater Channel, a specialist TV channel run by the video platform Bablegum. This was the period when media companies were first working out that a website was not a brochure, and that a whole audience would arrive through search rather than the schedule. Doing it for a channel with a real broadcast audience is where I learned to work at scale and under scrutiny.
Then I stopped doing it for other people and did it for myself. From 2009 to 2014 I ran my own online retail businesses, building brands from nothing in webcams, LED lighting and electronic cigarettes. Every one of them was built on organic search. Those were not gentle categories either. Electronic cigarettes in particular were about as competitive as UK ecommerce got, with advertising restrictions that made paid acquisition largely unavailable, so organic was not a channel among several. It was the whole business.
That period taught me something a purely agency career would not have. I was selling on Amazon as well as on my own sites, and Amazon holds a certificate in my name for being a top seller over a Christmas trading period — the point in the year when getting it wrong is most expensive and there is no time to recover. Ranking on Amazon is a different algorithm from Google, with different signals and a much shorter route from position to revenue, and learning to do both is why I am comfortable saying I know what it takes rather than what the guides say.
That is the difference between me and a trainer who has only ever consulted. I have had my own money on the line, in markets where getting the SEO wrong meant no revenue that month rather than an awkward client call.
Along the way I have worked across trades, ecommerce, professional services and local operators. Some of that was under my own name, most of it as SEO-Professional.co.uk. The Google Business Profile carries 45 reviews at a 5.0 average, and they are public and not editable by me.
WhatIsSEO is that same business under a clearer name. Not a new agency with no history behind it, and not a rebrand hiding anything either. The domain and the branding changed because "what is SEO" is the question people actually type, and I would rather own the question than a job title.
You are not being handed to an associate. Every session is taught by me, to a class of three or four, and the whole point of the format is that you can stop me and ask anything at any point.
5.0 out of 5 from 45 reviews on our Google Business Profile. Every one of them is public, and none of them can be edited by us.
I highly recommend Imran Hashmi for web development and SEO services. He is knowledgeable, professional, and very reliable. His understanding of website development, search engine optimisation and improving online visibility is excellent.
5 star seo services. Highly recommended. We used their services for our Shisha cafe, they amazing skills.
Decided on this company after asking another business owner for advice on where to go for SEO.
Thanks for the amazing work. Very professional, great attention to detail.
Absolute fantastic service. Start to finish the job was extremely professional. Highly recomended.
I am another happy customer with very reliable and recommended services. I am very happy to recommend you.
The day ends at five o'clock. The relationship does not. For three months afterwards you are still under my supervision, which means you can send me what you have done and get a straight answer on it before it goes live rather than after.
It genuinely ends at 90 days. There is no auto-renewal, no subscription that starts quietly, and no upsell scripted into week eleven. If you want to keep working together after that you can, and if you do not, you leave with everything you were given.
If you would prefer other people in the room, a lower price per head, or your whole team trained together, that is a different page. Every course runs at our Manchester office, never at your premises.
Public workshops generally run £250 to £600 plus VAT for a day in a room of six, ten or more. Ours is £499 for a full day in a class of no more than four, taught on real example sites, or £999 with every change implemented on your own website. No VAT is added to either, because this business is not VAT registered.
Three or four people, never more. Everything is explained on screen so everyone follows the same thing together, and the class is small enough that I can still look at what each person is doing. That is the difference between this and a workshop of twelve.
No. The day starts from what the people in the room already know, which is the advantage of a class of three or four rather than a lecture hall. There is no prerequisite course to buy first, which is common elsewhere.
Yes, and that is the main reason to pick this over a standard SEO course. Almost every UK provider sells classic SEO and AI search as two separate courses, so getting both means two days and two fees. Here they are one day, because in practice they are one job.
None in the teaching. Same curriculum, same hours, same person. Manchester is at 116 Bury New Road with lunch and parking provided; online is live over Zoom, screen shared both ways, anywhere in the world.
For most small business sites, yes, if you can give it an hour or two a day. That is the honest condition and it is the part people skip. If you cannot spare that, take the training to understand what good looks like and then hand the work over, which is a perfectly sensible reason to come.
A certificate of completion, which is a record that you attended and what was covered. It is not an accredited qualification and we will not describe it as one. No SEO certificate in the UK is a regulated credential, whatever the marketing says.
You get 90 days of supervision. Not a support inbox: you can send work before you publish it, ask why something moved, and get honest tool recommendations. It ends at 90 days with no auto-renewal and nothing scripted to sell you in week eleven.
Yes, as a team day. The room is booked for your business alone, up to four people, worked on your own website. Held at our Manchester office or over Zoom. See the courses page for the price.
The online format is available anywhere in the world and is identical in content. Everything in person is at our own address in Manchester; we do not travel to client premises to teach.
Over a year, learning it is far cheaper if you have the time. A typical UK retainer is £1,200 to £3,000 a month; the training day is £499 once. What the retainer buys is somebody else spending the hours, and that is a real thing to buy. The honest answer depends entirely on whether you have one to two hours a day, not on which is better value on paper.
A laptop and logins to your own site, Search Console and Google Business Profile if you have them. If you do not have Search Console set up, we will do that on the day, and it is the single most useful thing most people leave with.
Ask me anything about SEO, or about the tools, the training or what we do.
If your problem is one you can fix yourself with the free tools, I will say so.
Where I am not certain, I will say so rather than guess, and Imran will follow it up.
Answers are generated and can be wrong. For anything that matters, call 0161 315 1152.