Manchester & the North West hello@whatisseo.co.uk
Free SEO Audit
Home / Services / White Label SEO

White Label SEO for UK Agencies

SEO delivery behind your brand. For web design studios, marketing agencies and developers whose clients keep asking for SEO they do not want to build a team for.

What's included

  • Technical audits and fix specifications delivered in your branding, ready to hand to your client or your own developers.
  • Keyword research and content strategy documents you present as your own work.
  • On-page implementation where you would rather not use your own developer hours.
  • Monthly reporting templates in your brand, with the plain-English commentary written for a client to read.
  • Optional direct involvement on client calls as your team member, or complete invisibility. Your call, agreed up front.
  • Clear boundaries in writing: we do not approach your clients, ever.

Who this is for

Agencies and freelancers who deliver websites or broader marketing and get asked for SEO regularly. Building the capability in-house is expensive and slow to become profitable; subcontracting it lets you say yes without hiring.

Frequently asked

What is white label SEO?

An SEO specialist delivering the work behind another agency's brand. The end client sees your agency; we sit behind you. The arrangement is common and entirely legitimate, provided the delivery quality is what you would produce yourself.

Will you contact my clients?

Never, and it is in the agreement in writing. All communication runs through you unless you specifically ask us to join a call as part of your team.

How is white label SEO priced?

Per project or per client per month, depending on scope. You set your own margin on top. Most agencies mark up somewhere between 30 and 100 percent. We quote you the delivery cost so your pricing decision is yours.

Do you provide reports in our branding?

Yes. Your logo, your colours, your template, and commentary written for your client to read instead of for another SEO to interpret.

Can you join client calls?

If you want us to, as a member of your team. Plenty of agencies prefer we never appear, which is equally fine.

What if my client asks a technical question I can't answer?

Send it to us and we will give you an answer you can pass on in your own words, usually same day. That is a large part of what the arrangement is for.

Do you sign a non-compete or NDA?

Yes to both, as standard.

What's the minimum commitment?

Per-project work has no ongoing commitment. Retained client work runs month to month after an initial three-month period, matching what we would ask of a direct client.

Can you handle multiple clients for us?

Yes. We will be straight with you about capacity rather than accepting volume we cannot deliver well. That failure mode damages your brand more than ours.

Do you work with web design agencies specifically?

Frequently. It is the most common fit, because a new build is the moment SEO decisions matter most and the moment they are most often skipped.

What if a client wants to move to you directly?

We decline and refer them back to you. That is what the agreement says and it is also just how we would want to be treated.

How do we start?

Book a call and we will walk through one live client scenario end to end so you can see the actual output before committing anything.