One full day, nine to five, in a class of no more than four, covering both halves of the job: ranking in Google, and getting cited by ChatGPT and the other answer engines. Far more hands on than theory. £499 taught on real example sites, or £999 with every change implemented on your own website.
Both are one full day, nine to five, in a class of three or four, in Manchester or over Zoom.
The whole curriculum, worked through on real websites chosen to show each problem plainly. Far more doing than listening: you run the checks yourself as we go, on a laptop, with me watching. You leave ready to do it on your own site.
The same full day, taught the same way at our Manchester office, except we work on your website instead of an example. You learn it, we implement it together as we go, and you finish with the knowledge, a maintenance handover and a site that has measurably changed. £999 per person, and never more than four in the room.
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Four seats a day, so a class is never more than four people. On the £499 training day, booking more than one place together brings the price per person down. The £999 implementation day is £999 per person and the date is not shared with another business, because the whole day is spent on your website.
Ranking in Google and being cited by ChatGPT are two different jobs. They overlap, but the parts that do not overlap are the parts nobody is being taught: whether AI crawlers can reach your server at all, how cleanly your content extracts as a quotable answer, and how consistently your business is described across the wider web.
Other UK providers do now teach AI search, and it would be misleading to pretend otherwise. What none of them seem to do is teach it alongside SEO. The nearest equivalent runs a one-day SEO course and a one-day GEO course as two separate purchases, each to a room of up to six people, each around £590 plus VAT — roughly £1,400 including VAT across two days. Day two of this course is built around exactly that gap.
| Two separate courses | This course | |
|---|---|---|
| Covers both disciplines | Only by buying two | One course |
| Typical total | ~£1,400 inc VAT | £999, no VAT to add |
| Group size | Up to 6 delegates | Never more than 4 |
| Whose website | A worked example | Yours |
| If you are a beginner | Buy the £250 essentials course first | Starts from zero, session one |
| After the course | 3 months of email support | 90 days supervised, work reviewed, in-house tools |
The second difference is the size of the room. A public workshop puts ten or twelve people in front of a slide deck. This is three or four, on laptops, doing the work as we go rather than watching it be described. You can stop me at any point, and with a class that size I can see what each person is actually doing.
On the £499 training day everything is shown on real example sites, picked because each one demonstrates a problem plainly — a genuine indexation failure, a real Core Web Vitals problem, a live case of an AI crawler blocked at the edge. One website rarely contains every lesson worth learning. On the £999 day we work on yours instead, so the same teaching produces a site that has measurably changed by five o'clock. We can do that because we built the 48 tools the day runs on.
Numbered because it genuinely is a sequence: each session works on what the one before it produced. 6 of the 7 are hands-on.
Crawl, index, rank, serve. The four stages and where sites fail at each. Everything after this depends on having the model in your head, so it comes first.
All 48 of our free tools, run live, with every finding explained. On the training day this runs on example sites chosen to show each problem clearly. On the implementation day it runs on yours.
Hands-onIndexation, crawlability, Core Web Vitals, canonicals, redirects and structured data. Priority order matters more than the list, and that is the part most guides leave out.
Hands-onBuilding a keyword map grouped by intent and mapped one page per intent, including the honest conversation about which terms are not reachable this year.
Hands-onTitles, headings, intent match, internal linking and images. We rebuild a page start to finish so you have seen it done rather than described.
Hands-onHow answer engines choose their sources, then the live fetch test as GPTBot, ClaudeBot and PerplexityBot. Then the fixes: structured data, llms.txt, crawler access, and writing that extracts cleanly.
Hands-onSearch Console and Analytics set up properly, the four numbers worth watching monthly, and a dated 90-day plan. On the implementation day this becomes a full handover on maintaining what we built.
Hands-onThe day ends at five o'clock. The relationship does not. For three months afterwards you are still under my supervision, which means you can send me what you have done and get a straight answer on it before it goes live rather than after.
It genuinely ends at 90 days. There is no auto-renewal, no subscription that starts quietly, and no upsell scripted into week eleven. If you want to keep working together after that you can, and if you do not, you leave with everything you were given.
Two decades in search, most of it running my own business, starting early enough that the job barely had a name and Google still rewarded things that would get a site removed today. I have watched every technique that ever worked stop working, which is the part nobody can shortcut and the part that decides what I recommend to you.
I started in television in London, working on search and digital for The Underwater Channel, a specialist TV channel run by the video platform Bablegum. This was the period when media companies were first working out that a website was not a brochure, and that a whole audience would arrive through search rather than the schedule. Doing it for a channel with a real broadcast audience is where I learned to work at scale and under scrutiny.
Then I stopped doing it for other people and did it for myself. From 2009 to 2014 I ran my own online retail businesses, building brands from nothing in webcams, LED lighting and electronic cigarettes. Every one of them was built on organic search. Those were not gentle categories either. Electronic cigarettes in particular were about as competitive as UK ecommerce got, with advertising restrictions that made paid acquisition largely unavailable, so organic was not a channel among several. It was the whole business.
That period taught me something a purely agency career would not have. I was selling on Amazon as well as on my own sites, and Amazon holds a certificate in my name for being a top seller over a Christmas trading period — the point in the year when getting it wrong is most expensive and there is no time to recover. Ranking on Amazon is a different algorithm from Google, with different signals and a much shorter route from position to revenue, and learning to do both is why I am comfortable saying I know what it takes rather than what the guides say.
That is the difference between me and a trainer who has only ever consulted. I have had my own money on the line, in markets where getting the SEO wrong meant no revenue that month rather than an awkward client call.
Along the way I have worked across trades, ecommerce, professional services and local operators. Some of that was under my own name, most of it as SEO-Professional.co.uk. The Google Business Profile carries 45 reviews at a 5.0 average, and they are public and not editable by me.
WhatIsSEO is that same business under a clearer name. Not a new agency with no history behind it, and not a rebrand hiding anything either. The domain and the branding changed because "what is SEO" is the question people actually type, and I would rather own the question than a job title.
You are not being handed to an associate. Every session is taught by me, to a class of three or four, and the whole point of the format is that you can stop me and ask anything at any point.
5.0 out of 5 from 45 reviews on our Google Business Profile. Every one of them is public, and none of them can be edited by us.
I highly recommend Imran Hashmi for web development and SEO services. He is knowledgeable, professional, and very reliable. His understanding of website development, search engine optimisation and improving online visibility is excellent.
5 star seo services. Highly recommended. We used their services for our Shisha cafe, they amazing skills.
Decided on this company after asking another business owner for advice on where to go for SEO.
Thanks for the amazing work. Very professional, great attention to detail.
Absolute fantastic service. Start to finish the job was extremely professional. Highly recomended.
I am another happy customer with very reliable and recommended services. I am very happy to recommend you.
The teaching is identical — same seven sessions, same full day, nine to five, same small class. The difference is what we work on. On the £499 training day everything is shown visually on real example websites, picked because they illustrate each problem clearly, and you apply it to your own site afterwards. On the £999 day we work on your website instead, so every change gets implemented as we go, and you also get a handover on maintaining it. You leave with the same knowledge either way; on the £999 day you also leave with the work done.
Because one site rarely contains every problem worth learning about. Example sites can be chosen so each issue appears plainly — a genuine indexation failure, a real Core Web Vitals problem, a live case of an AI crawler being blocked at the edge. It is a better way to learn the whole picture. If you would rather spend the day fixing your own site, that is exactly what the £999 day is.
If you want to understand this properly and are happy to do the work yourself, the training day. If you want your site measurably better by five o'clock and want to learn while it happens, the implementation day. If you are torn, start with the training day — you can always have the work done afterwards, and you cannot un-spend the difference.
It is normally yours, because that is where the value is. If you are learning on behalf of clients we can use one of theirs with their written permission. What we will not do is work on a site you have no authority to change.
The changes that matter most, yes: technical fixes, a rewritten money page, structured data, llms.txt, crawler access and the Google Business Profile. What cannot be done in a day is the ongoing content and link work, and the plan covers that so you know what happens next. Nobody can fix a year of neglect in seven hours and we will not pretend otherwise.
AIO — also called GEO, or AI search optimisation — is the work of getting your business cited when someone asks ChatGPT, Claude, Perplexity or Google AI Overviews for a recommendation. It is here because a growing share of the questions that used to become clicks now get answered on the results page or inside an assistant. Learning only classic SEO in 2026 means learning half the job.
It overlaps heavily and anyone selling it as an entirely separate discipline is overstating it. But three parts are genuinely different: whether AI crawlers can reach your server at all, how cleanly your content extracts as a quotable answer, and how consistently your business is described across the wider web.
Some now do, and it would be misleading to pretend otherwise. What I have not found is anyone teaching both in one course. The nearest equivalent sells a one-day SEO course and a one-day GEO course as separate purchases at roughly £590 plus VAT each, to groups of up to six.
No. The first session builds the model from nothing and it works for someone who has never opened Search Console. For the £999 day you do need a website you can log into and change.
Never more than four, and often three. It is a class rather than a lecture: everything is explained on screen, so everyone in the room sees the same thing at the same time, and you can stop me at any point. The day bends around what the people in the room actually need. The implementation day works the same way, except the whole day is spent on your website, so that date is not shared with another business. Up to four of your team can attend, at £999 each.
No. We are not VAT registered, so £499 and £999 are the totals. Most training providers quote plus-VAT, so compare the final figures rather than the headline ones.
Nine to five, with an hour for lunch and two short breaks. Seven contact hours.
Yes, over Zoom, anywhere in the world. The day is screen-based either way, so nothing is lost — we are both looking at the same site, the same Search Console and the same tools.
No. Everything we use is free: Google Search Console, Google Analytics, PageSpeed Insights and our own 48 free tools, including the AI crawler test.
You are under my supervision for 90 days. That means sending me your Search Console data and going through it together, having work checked before you publish it rather than after, honest recommendations on which paid tools are actually worth it for you, and access to the in-house tools we use on client work — not just the 40 free public ones. It ends at 90 days with no auto-renewal and no subscription starting quietly.
Training that maintains or updates skills for your existing trade is normally an allowable business expense in the UK, but your accountant should confirm it for your circumstances rather than us. We issue a proper invoice.
Full refund if you cancel 14 or more days before the course. Inside 14 days the date is held for you and cannot be refunded, because at that point it is no longer sellable to anyone else. Once the course has run there is no refund.
Yes. The 48 tools on this site are free to everyone, but the ones built for client work are not public, and course delegates get access to those for the 90 days. Diagnosing with the same tools I use is a large part of why the supervision period is worth having.
Genuinely, yes, and a fair number of people should. Everything on this site is free and ungated, including the complete guide, the AI search guide and all 48 tools. The course buys you speed and someone correcting you in real time.
Tell us about your site and what you are trying to fix. If the course is not the right answer we will say so.
Ask me anything about SEO, or about the tools, the training or what we do.
If your problem is one you can fix yourself with the free tools, I will say so.
Where I am not certain, I will say so rather than guess, and Imran will follow it up.
Answers are generated and can be wrong. For anything that matters, call 0161 315 1152.