Scheduled courses for people who want structure and other people in the room. Four weeks live online, a two-day masterclass in Manchester, or your whole team trained in-house. Every one covers AI search as well as Google, which most do not.
Never more than 4 people, because past that it stops being teaching and starts being a lecture.
| Course | Format | Length | Max | Price, no VAT |
|---|---|---|---|---|
| SEO Foundations | 4 weeks live online | 4 × 2h evenings | 4 | £299 pp |
| SEO + AI Search Masterclass | 2 days in Manchester | 2 × 6h, Sat and Sun | 4 | £449 pp |
| In-house team training | On site anywhere in the UK, or Teams | Half day or full day | 4 | from £750 |
| One-to-one day on /seo-training | Private, Manchester or Zoom | 1 day | 1 | £499 / £999 |
Group works out cheaper per person than the private day, which is the right way round. The private day stays dearer because the whole thing bends to one business, and on the £999 version the work is done on your site while you watch.
All three include the you are supervised for 90 days afterwards that follows every format we teach.
Four Tuesday evenings, two hours each, live over Zoom with no more than four people. Every session is recorded so a missed week is not a lost week. The volume option, and the one that makes "UK-wide" true rather than aspirational, because nobody travels.
Owner-operators and marketing assistants starting from nothing, who would rather learn over a month than absorb a whole day at once, and who want to try things between sessions.
A weekend at 116 Bury New Road, four people maximum, lunch and refreshments included and free parking on site. Twelve hours is enough to go properly deep on AI search rather than bolting it on at the end.
People who learn better in a room than on a call, and small teams of two or three who want to come together and split the day between them.
Your team, your website, your sector. The syllabus is written after looking at what you actually have rather than pulled off a shelf, which is the whole reason to do it in-house instead of sending two people on a public course.
Marketing teams who have inherited SEO, agencies who want their account managers to stop nodding along, and businesses where the person who owns the website is not the person who owns the marketing.
The day ends at five o'clock. The relationship does not. For three months afterwards you are still under my supervision, which means you can send me what you have done and get a straight answer on it before it goes live rather than after.
It genuinely ends at 90 days. There is no auto-renewal, no subscription that starts quietly, and no upsell scripted into week eleven. If you want to keep working together after that you can, and if you do not, you leave with everything you were given.
Worth reading before you compare us with anyone else's course page.
Public one-day workshops usually run £250 to £600 plus VAT, and multi-day courses £900 upwards. Ours are £299 for four evenings online and £449 for a two-day weekend in Manchester, with no VAT added because this business is not VAT registered. In-house training is £750 for a half day and £1,200 for a full day regardless of how many people attend, up to four.
The courses have other people in the room and are cheaper per head. The one-to-one day is you and me for the whole day, so it moves at your pace and stays on your business. The £999 version is the only one where the work is actually implemented on your site while you watch. Group is better value; private is better fit.
No. Foundations assumes nothing at all, and the masterclass starts from the same place before going deeper. Neither has a prerequisite course you have to buy first, which is a common structure elsewhere and an expensive one.
Both, in every format. That is the main reason to pick these. Most UK providers sell classic SEO and AI search as separate courses, so covering both means two fees and two days. Here it is one course because in practice it is one job.
Foundations is live online over four evenings. The masterclass is in person in Manchester over a weekend. In-house is delivered at your office anywhere in the UK, or over Teams if that is easier.
Yes, that is the in-house option. It is priced per day rather than per head up to four people, the syllabus is built around your own site and sector, and you keep a written plan afterwards rather than a slide deck.
For most small business sites, you will be able to do it, provided you can give it an hour or two a day. That condition is the part people skip. If you cannot, the honest answer is that the course still pays for itself by letting you judge whether a supplier is doing anything worth paying for.
A certificate of completion, recording that you attended and what was covered. It is not accredited and we will not call it that. No SEO certificate sold in the UK is a regulated qualification.
Ninety days of supervision, the same as the one-to-one day. Send work before you publish it, ask why something moved, get honest tool recommendations. It ends at ninety days with no auto-renewal.
The online course is available anywhere. In-house training is delivered anywhere in the UK. Only the weekend masterclass is tied to Manchester, because that is our own room.
No. This business is not VAT registered, so the price shown is the price paid. Most training providers quote plus VAT, so compare the final figures rather than the headline ones.
Courses run when the places are taken, and you will be given the date before anything is paid. We deliberately do not publish a fixed calendar we might have to cancel, because a cancelled advertised date is worse than no date.
Over a year, learning it is far cheaper if you have the time. A typical UK retainer is £1,200 to £3,000 a month against £299 once. What a retainer buys is somebody else spending the hours, which is a real thing to buy. The deciding factor is your time, not the arithmetic.
Ask me anything about SEO, or about the tools, the training or what we do.
If your problem is one you can fix yourself with the free tools, I will say so.
Where I am not certain, I will say so rather than guess, and Imran will follow it up.
Answers are generated and can be wrong. For anything that matters, call 0161 315 1152.