Scheduled courses for people who want structure and other people in the room. Four weeks live online, a two-day masterclass in Manchester, or the room booked for your team alone. Hands on throughout, and every one covers AI search as well as Google, which most do not.
Never more than 4 people, because past that it stops being teaching and starts being a lecture.
| Course | Format | Length | Max | Price, no VAT |
|---|---|---|---|---|
| SEO Foundations | 4 weeks live online | 4 × 2h evenings | 4 | £299 pp |
| SEO + AI Search Masterclass | 2 days in Manchester | 2 × 6h, Sat and Sun | 4 | £449 pp |
| Team day, your business only | At our Manchester office, or Zoom | One full day | 4 | £1,200 the day |
| Small-class day on /seo-training | Private, Manchester or Zoom | 1 day | 1 | £499 / £999 |
Group works out cheaper per person than the private day, which is the right way round. The private day stays dearer because the whole thing bends to one business, and on the £999 version the work is done on your site while you watch.
All three include the you are supervised for 90 days afterwards that follows every format we teach.
Four Tuesday evenings, two hours each, live over Zoom with no more than four people. Every session is recorded so a missed week is not a lost week. The volume option, and the one that makes "UK-wide" true rather than aspirational, because nobody travels.
Owner-operators and marketing assistants starting from nothing, who would rather learn over a month than absorb a whole day at once, and who want to try things between sessions.
A weekend at 116 Bury New Road, four people maximum, lunch and refreshments included and free parking on site. Twelve hours is enough to go properly deep on AI search rather than bolting it on at the end.
People who learn better in a room than on a call, and small teams of two or three who want to come together and split the day between them.
The room booked for your business alone, up to four of you, worked on your own website rather than an example. £999 per person. Held at our office in Manchester or run over Zoom — we do not travel to client sites.
Small teams where more than one person touches the website, and businesses who would rather not sit in a class with strangers while their own site is on the screen.
The day ends at five o'clock. The relationship does not. For three months afterwards you are still under my supervision, which means you can send me what you have done and get a straight answer on it before it goes live rather than after.
It genuinely ends at 90 days. There is no auto-renewal, no subscription that starts quietly, and no upsell scripted into week eleven. If you want to keep working together after that you can, and if you do not, you leave with everything you were given.
Worth reading before you compare us with anyone else's course page.
Public one-day workshops usually run £250 to £600 plus VAT, and multi-day courses £900 upwards. Ours are £299 for four evenings online and £449 for a two-day weekend in Manchester, with no VAT added because this business is not VAT registered. A team day, with the room booked for your business alone, is £1,200 for the day regardless of whether two or four of you come.
The training day is a single day covering the whole job at pace. The courses spread it out: four evenings online if you would rather absorb it over a month, or a weekend if you want longer on each part. All of them are small classes of three or four. The £999 implementation day is the only one where the work is actually done on your site while you watch. It is £999 per person, and up to four of your team can be in the room.
No. Foundations assumes nothing at all, and the masterclass starts from the same place before going deeper. Neither has a prerequisite course you have to buy first, which is a common structure elsewhere and an expensive one.
Both, in every format. That is the main reason to pick these. Most UK providers sell classic SEO and AI search as separate courses, so covering both means two fees and two days. Here it is one course because in practice it is one job.
Foundations is live online over four evenings. The masterclass is in person in Manchester over a weekend. A team day is at our Manchester office, or over Zoom. All training happens at our own office or online — we do not deliver at client premises.
Yes, that is the team day. The room is booked for your business alone, up to four of you, and we work on your own website rather than an example. It is £999 per person. Held at our Manchester office or over Zoom.
For most small business sites, you will be able to do it, provided you can give it an hour or two a day. That condition is the part people skip. If you cannot, the honest answer is that the course still pays for itself by letting you judge whether a supplier is doing anything worth paying for.
A certificate of completion, recording that you attended and what was covered. It is not accredited and we will not call it that. No SEO certificate sold in the UK is a regulated qualification.
Ninety days of supervision, the same as the training day. Send work before you publish it, ask why something moved, get honest tool recommendations. It ends at ninety days with no auto-renewal.
The online course is available anywhere in the world. Everything taught in person is at our own office in Manchester — we do not travel to deliver training. If you are not within reach of Manchester, the online format is the same content.
No. This business is not VAT registered, so the price shown is the price paid. Most training providers quote plus VAT, so compare the final figures rather than the headline ones.
Courses run when the places are taken, and you will be given the date before anything is paid. We deliberately do not publish a fixed calendar we might have to cancel, because a cancelled advertised date is worse than no date.
Over a year, learning it is far cheaper if you have the time. A typical UK retainer is £1,200 to £3,000 a month against £299 once. What a retainer buys is somebody else spending the hours, which is a real thing to buy. The deciding factor is your time, not the arithmetic.
Ask me anything about SEO, or about the tools, the training or what we do.
If your problem is one you can fix yourself with the free tools, I will say so.
Where I am not certain, I will say so rather than guess, and Imran will follow it up.
Answers are generated and can be wrong. For anything that matters, call 0161 315 1152.