Site speed, crawlability, indexing and schema. The foundation that content and links can't compensate for if it's broken.
Sites with a technical audit red-flag: slow load times, indexing errors, or a migration that tanked rankings.
Target keyword: "technical seo manchester" — 590 searches/month, difficulty 5/100.
Common signs: pages not showing in Google despite being live, slow load speed, rankings that dropped after a redesign or migration, or Search Console errors you don't understand. The free audit checks all of this.
It removes blockers, but technical SEO is the floor, not the ceiling. It rarely wins competitive keywords alone. It makes the content and links you already have work properly.
Usually. If the old URLs still exist somewhere (Wayback Machine, old sitemap, analytics history) we can rebuild the redirect map even months later.
Google's measurements of loading speed, interactivity and visual stability. They're a real, if modest, ranking factor, but a slow site also just converts worse regardless of what Google thinks of it.
Most technical issues are invisible to a human visitor by design. A blocked page, a missing canonical tag, or a slow server response don't show up unless you're looking at Search Console or a scan, not the page itself.
Yes. It's in the same audit. robots.txt rules that block GPTBot or ClaudeBot are a technical SEO issue in the same category as blocking Googlebot, just newer.
Crawlable means Google can reach the page. Indexed means Google chose to rank it. A page can be perfectly crawlable and still sit in "Discovered. Not indexed" if Google doesn't think it's worth including.
Yes. Slow server response time (time to first byte) is one of the first things checked in a technical audit, and no amount of on-page work compensates for a server that takes a second to respond.
Depends on the fix. Some technical issues (schema, meta tags) are content-layer and need no server access; caching, compression and redirect-level fixes usually need either server or CMS admin access.
Everything on this page is teachable. A full day in a class of three or four is £499, or £999 with the work implemented on your own site while you watch. If you can give it an hour or two a day afterwards, that is usually the cheaper route.
Ask me anything about SEO, or about the tools, the training or what we do.
If your problem is one you can fix yourself with the free tools, I will say so.
Where I am not certain, I will say so rather than guess, and Imran will follow it up.
Answers are generated and can be wrong. For anything that matters, call 0161 315 1152.