The same two-day one-to-one intensive, delivered live over Zoom anywhere in the world. Classic SEO on day one, AI search visibility on day two, all of it run on your own website.
Both formats run live over Zoom, one-to-one, on your own website. Time zones are worked around your day, not ours.
The full course. Saturday and Sunday, ten sessions, both disciplines, and your site is measurably better by Sunday afternoon.
Diagnosis and foundations. The classic SEO half, plus a condensed look at AI visibility, without the full second day.
Capped at three people. Beyond that it stops being hands-on and becomes a lecture, which is not what you would be paying for.
Ranking in Google and being cited by ChatGPT are two different jobs. They overlap, but the parts that do not overlap are the parts nobody is being taught: whether AI crawlers can reach your server at all, how cleanly your content extracts as a quotable answer, and how consistently your business is described across the wider web.
I went looking for a UK course that teaches both and could not find one. Every training provider I checked teaches classic SEO only, and treats AI search as a slide at the end if it appears at all. Day two of this course is built around exactly that gap.
The second difference is whose website we use. Every course I could find teaches on a worked example: an invented company, or a screenshot of a site you have no access to. This runs on yours. We point all 40 of our free tools at it in session two, including the live crawler test, and everything after that is fixing what came back. That is only possible because we built the tools.
Numbered because it genuinely is a sequence: each session works on what the one before it produced. 8 of the 10 are hands-on.
Crawl, index, rank, serve. The four stages and where sites fail at each. The only session that is pure teaching, because everything after it depends on having this model in your head.
We point all 40 of our free tools at your real site and read every finding together. Most people have never seen their own crawl, indexation or Core Web Vitals data.
Hands-onWork through the audit in priority order and fix what can be fixed while we are sitting there: titles, headings, canonicals, indexation, image weight, structured data.
Hands-onBuild a real keyword map for your business, grouped by intent and mapped one page per intent. Includes the honest conversation about which terms are not reachable this year.
Hands-onTake your most commercially important page and rebuild it against search intent. You write it, I correct it. It goes live before we move on — and it is written so both Google and an answer engine can use it.
Hands-onClaim or fix your profile live, audit your name, address and phone consistency across the web, and plan how reviews will actually arrive. For a local business this is usually the highest-return hour of the weekend.
Hands-onWhat actually happens when someone asks ChatGPT, Perplexity or Google AI Overviews for a recommendation in your industry: retrieval, citation, and why entity consistency across the web matters more than any single page. The second teaching session, and the one nobody else runs.
The live fetch test as GPTBot, ClaudeBot and PerplexityBot against your own server, which is where most people find a surprise. Then we fix what it shows: structured data, an llms.txt, entity markup, and restructuring your answers so they extract cleanly.
Hands-onSearch Console and Analytics set up properly, conversions defined, and how to track AI citations — including an honest account of what currently cannot be measured, because plenty of people sell certainty here that does not exist.
Hands-onYou leave with a dated, prioritised plan in your own words covering both disciplines: what to do in weeks one to two, three to six and seven to twelve, and what to ignore on purpose.
Hands-onAIO — also called GEO, or AI search optimisation — is the work of getting your business cited when someone asks ChatGPT, Claude, Perplexity or Google AI Overviews for a recommendation. It is in this course because a growing share of the questions that used to become clicks now get answered on the results page or inside an assistant. Learning only classic SEO in 2026 means learning half the job.
It overlaps heavily and anyone selling it as an entirely separate discipline is overstating it. But three parts are genuinely different: whether AI crawlers can reach your server at all, how cleanly your content extracts as a quotable answer, and how consistently your business is described across the wider web. Those are not on any classic SEO syllabus.
I looked before building this and could not find a UK course teaching both properly. Most treat AI as a closing slide. That is the honest reason this course exists, and if that changes I will say so rather than keep claiming it.
No. The first session builds the model from nothing, and it works just as well for someone who has never opened Search Console. What it does assume is that you have a real website you can log into, because everything after session one happens on it.
One-to-one by default. You can bring up to two colleagues at a discount, and that is the hard cap — beyond three it stops being hands-on and becomes a lecture, which is not what you would be paying for.
The weekend intensive is £999 and the one-day is £599, both one-to-one. There is no VAT to add: we are not VAT registered, so the price you see is the price you pay. Most training providers quote plus-VAT, so compare the totals rather than the headline figures.
Yes, over Zoom, anywhere in the world. It works well because the whole course is screen-based anyway — we are both looking at your site, your Search Console and the tools. The only thing you lose is the coffee.
Your premises or a meeting room in Manchester city centre, agreed when you book. Working at your own desk is often better, because your logins and your setup are already in front of you.
Then you are exactly who this is for, and you will get more out of it than someone whose site is already tidy. We spend session three fixing things, and a site with real problems gives us more to fix.
No. Everything we use is free: Google Search Console, Google Analytics, PageSpeed Insights and our own 40 free tools, including the AI crawler test. Paid research suites get discussed, but you will not need one to act on the plan.
A public workshop teaches using a worked example — somebody else's website, or an invented one. Here every exercise runs on your site, so the output is not notes, it is a site that has actually changed. That is also why it costs more than a shared room.
You get 30 days of email support, which is when most of the real questions arrive. After that you either carry on yourself with the plan, or you hire us, and there is no pressure either way — plenty of people do this precisely so they never have to hire an agency.
Training that maintains or updates skills for your existing trade is normally an allowable business expense in the UK, but your accountant should confirm it for your circumstances rather than us. We issue a proper invoice.
Full refund up to 14 days before. 50% up to 7 days before. Inside a week the date is held for you and cannot be refunded, because at that point the weekend is no longer sellable to anyone else.
Genuinely, yes, and a fair number of people should. Everything on this site is free and ungated, including the complete guide, the AI search guide and all 40 tools. The course buys you speed and someone correcting you in real time. If you have more time than money, start with the free material.
Tell us about your site and what you are trying to fix. If the course is not the right answer we will say so.