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Home / SEO Knowledge

SEO Knowledge

Every page on this site in one place: 9 guides, 6 services, 20 specialist pages, 12 locations and 48 free tools. Grouped by what you are trying to find out rather than by how the site is built.

109
Pages on this site
48
Free tools, no signup
9
In-depth guides
12
Locations covered
Start here

If you are new to any of this, read these in order.

Services

The six ways we work with clients.

Packages & pricing

What SEO costs, what a package should contain, and how to compare quotes.

Choosing who to hire

Agency, freelancer, consultant or in-house.

The disciplines

The parts SEO actually breaks into.

Specialist & platform

Where the standard approach needs adapting.

AI search

Being cited by answer engines, not just ranked by Google.

Areas we serve

In person across the North West, remotely across the UK.

SEO in ManchesterManchester is home to our head office and the most competitive SEO market we work in: city-centre agencies, national…SEO in BoltonBolton has less agency saturation than central Manchester, which means well-executed local SEO can move a business up…SEO in StockportStockport sits close enough to Manchester to compete with city-centre searches while still having genuine local-intent…SEO in AltrinchamAltrincham's affluent, service-heavy business base rewards SEO that's built around trust signals and local reputation…SEO in WiganWigan has real local search volume with comparatively low competition.SEO in RochdaleRochdale sits inside Greater Manchester but competes in its own local search market, where a trades or services…SEO in SalfordSalford has the highest concentration of media and digital businesses outside London around MediaCity, sitting next to…SEO in TamesideTameside covers Ashton-under-Lyne, Hyde, Denton and Stalybridge, and the search demand here is overwhelmingly…SEO in BuryBury is a market town with an unusually strong independent retail identity and a large surrounding commuter belt.SEO in OldhamOldham has a manufacturing and trades base going through steady regeneration, and a business community where word of…SEO in TraffordTrafford spans one of the largest industrial estates in Europe and some of the most affluent residential areas in the…SEO in BurnleyBurnley has an aerospace and advanced-manufacturing cluster alongside a compact local services market.
About us

Who we are and how to get hold of us.

Free tools

48 tools, one URL box

Enter an address once and run any of these against your live site. Nothing is gated.

Content & Keywords

On-Page & Meta

Technical & Crawl

Speed & Delivery

AI & Structured Data

Security & Accessibility

Off-Page & Links

FAQ

Frequently asked questions

What is this page for?

It is a complete index of everything on this site, grouped by what you are trying to find out rather than by how the site is structured. If you know roughly what you need but not where it lives, start here.

Where should I start if I know nothing about SEO?

The complete guide to what SEO is. It has diagrams, a six-step tutorial you can run on your own site in an afternoon, and honest timelines. If you only want the definition, SEO meaning is shorter.

Which page tells me what SEO costs?

The pricing guide explains what drives the number, and SEO packages covers what should be included at each level. Neither quotes a rate card, because we do not price before looking at a site.

Do I need to read all of this?

No. Most people need three or four pages: what SEO is, what it costs, the discipline relevant to their situation, and the free audit. The rest is here for when a specific question comes up.

How do I check my own site?

Run any of the 48 free tools, or the full audit if you want the whole thing emailed to you.

Is the content here written by AI?

It is drafted and edited by people who do this work, and we run our own checks over it. We are not going to pretend no software touched any of it, because that claim is unverifiable and everyone makes it. What we will say is that every claim on this site is one we would defend on a call.

Do you cover my town?

We work in person across Greater Manchester, Cheshire and Lancashire, and remotely with businesses anywhere in the UK. The areas page separates the two honestly rather than implying offices we do not have.

Can I use these guides without hiring you?

That is what they are for. Nothing here is gated, and the tutorials are written to be followed rather than to demonstrate that you need help.

How often is this updated?

Pages are updated when something changes that makes them wrong, not on a schedule to look fresh. Structured data on every page carries a modification date if you want to check.

What is GEO or AIO?

Generative Engine Optimisation: the work of being cited by AI answer systems rather than only ranking in classic results. Start with what GEO and AIO are or the practical AI SEO page.

How do I get in touch?

The contact page, or run the free audit first so we are both looking at the same evidence when we speak.

Three ways to use this site

Do it yourself, learn it with me, or hand it over

All three are genuinely on offer. The free material is not a teaser with the useful parts removed — it is the same thinking, written down.

Do it yourself Free a £497 audit

Guides, tools and a live audit

Every guide on this site is complete and ungated, and all 48 tools run against your real site. Plenty of businesses need nothing beyond this, and we would rather say so than pretend otherwise.

The complete guide to SEO 48 free tools Free audit of your site
Learn it with me From £499 small class

A full day, nine to five

When you want to own this yourself but not spend a year working out the order to do it in. Both disciplines, SEO and AI search. £499 taught on real example sites, or £999 with everything implemented on your own site as we go.

Training in Manchester Online over Zoom, worldwide
Hand it over Quoted after an audit

We do the work

When the hours are worth more spent on your business than on your website. Technical, local, ecommerce and AI visibility, priced only after we have actually looked at your site.

All SEO services What a package includes Talk to us

The thread through all three is the same 20 years of doing this, since 2006. The free guides are written from it, the course teaches it directly, and the service applies it for you.

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