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Keyword Placement Checker

Check whether your target keyword appears in the six placements that matter.

Free, no signup. We fetch the page once and read what your server sends back.

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What this checks

Enter a target keyword alongside the URL and this reports where it appears: the title tag, the H1, the meta description, the URL, the opening paragraph and image alt text. Presence in these places will not make a bad page rank, but absence from most of them means the page is not really aimed at that search.

  • Title tag
  • H1 heading
  • Meta description
  • URL slug
  • First 100 words
  • Image alt text
  • Total occurrences in body copy

How to act on the result

  • Title and H1 are the two that matter most. Fix those first.
  • Do not force the phrase into the URL of a page that already ranks. Changing URLs costs more than it gains.
  • Alt text should describe the image. If the keyword does not describe it, leave it out.

Frequently asked

Do I need my keyword in all six places?

No. Title and H1 carry most of the weight. The rest are supporting signals, and forcing an awkward phrase into all six reads worse than leaving some out.

Does exact-match matter?

Much less than it used to. Google understands synonyms and related concepts well. Write naturally and cover the topic properly.

Should the keyword be in the URL?

It helps slightly on new pages. On an existing page that already ranks, changing the URL risks more than the small gain is worth.

How many times should the keyword appear in the body?

As often as natural writing produces. There is no target. Use the keyword density checker if you want to see whether it has become excessive.

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