Check whether a page is set to noindex, in the HTML or in the headers.
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This is the single most valuable check on a page that will not rank. A stray noindex, usually left behind after a site launch, removes a page from search completely while everything else about it looks perfectly healthy.
It tells search engines not to include the page in results. It is respected reliably by Google, and it is the correct way to keep a page out of search.
noindex keeps a page out of the index but requires the page to be crawlable so the directive can be seen. robots.txt disallow stops crawling, which paradoxically can leave the page indexed without a description.
It tells search engines not to follow any links on the page. It is rarely appropriate sitewide.
Yes. X-Robots-Tag does the same job at the server level and is easy to overlook because it never appears in the page source.
Run the full free report, or have us go through it with you on a call.