Backlink Checker

Because we would have to make them up. Backlink data comes from a crawler that has visited a large share of the web and stored what it found. That is what Ahrefs, Semrush and Majestic sell, and it is genuinely expensive to run. A free tool showing you a link count is either sampling a tiny fraction or reselling a capped API. We would rather point you at the free source that is actually authoritative.

Google Search Console, under Links. It shows top linking sites, top linked pages and your most common anchor text, straight from Google. It is a sample rather than an exhaustive list, and it lags by a few days, but it comes from the index that decides your rankings. No third-party tool can say that.

It is a real metric, invented and computed by Moz. It is not a Google ranking factor and Google does not see it. The same goes for Ahrefs Domain Rating and Semrush Authority Score. They are useful for comparing two sites in the same tool on the same day, and useless as a target.

The question has no number in it. What matters is whether sites your customers would recognise, in your industry or your city, mention you. Ten of those beat ten thousand from directories nobody reads. If a competitor outranks you and your on-page work is done, look at who links to them, and ask what you would have to do or make to earn the same mention.

Yes, as part of a paid audit, where we pull a full referring-domain profile from a licensed index, sort it by whether the link helps or hurts, and hand you a prioritised list. Since that costs us money per report we cannot give it away, but the free tools on this site cover the on-site half properly first, and that is the half you can fix today.