How much of your page payload is actual content versus markup.
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A low ratio is not a ranking problem in itself. It is a useful smell test: a page that is 95% markup is usually carrying inline styles, a bloated page builder, or a lot of script it does not need.
No. Google has never listed it as one and there is no evidence it is used. It is a diagnostic for page bloat.
Anything above about 15% is unremarkable. Below 10% usually points at markup bloat worth cleaning up for speed reasons rather than SEO ones.
Reduce the markup rather than adding text. Inline styles, deeply nested wrapper divs and inline SVG are the usual causes.
No. Optimising for this number directly is not worth anyone's time.
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