Follows the external links on your page and reports which ones are dead.
Free, no signup. We fetch the page once and read what your server sends back.
Links rot. Roughly a tenth of external links stop working every year as companies close, sites are rebuilt and URLs change. Broken outbound links do not carry a direct ranking penalty, but they are a strong signal of a page nobody has looked at in years, and a reader who hits one loses trust immediately.
Because checking every link on a page with fifty links to the same site would mean fifty requests to that server, which is rude and slow, and would tell you nothing extra. If one URL on a domain resolves, the domain is alive. If it does not, the tool flags it and you can look closer.
Some sites, particularly large publishers and anything behind Cloudflare, block automated requests. That returns 403 or 429 to us and 200 to you. We report those as blocked rather than broken, deliberately, because calling them broken would be wrong.
Not directly, and anyone selling you an urgent fix is overstating it. The indirect cost is real though: broken links suggest an unmaintained page, and unmaintained pages tend to lose ground to maintained ones over time. It is also simply a bad experience.
Different problem, worse consequences, different tool. Use the Internal Link Checker for those, since a broken internal link wastes crawl budget and can strand a page with no route to it.
Run the full free report, or have us go through it with you on a call.
Ask me anything about SEO, or about the tools, the training or what we do.
If your problem is one you can fix yourself with the free tools, I will say so.
Where I am not certain, I will say so rather than guess, and Imran will follow it up.
Answers are generated and can be wrong. For anything that matters, call 0161 315 1152.